The Perfect Pitch: Winning Travel Presentations That Close Sales (Part Two)
Mastering Visuals and Storytelling to Close the Sale
Written By: Tom Ogg, Co-Founder and Co-Owner - Travel Professional NEWS
Part Two
In part one of this article, we discussed how to qualify your audience and build an effective travel presentation. Part two will continue about how to present perfect presentations.
Creating the Perfect Presentation
Visual travel presentation is paramount. Your materials should transport prospects to their destination before they even leave the room.
Use high-quality, professional images that showcase destinations and experiences. Maintain consistent branding throughout. Avoid clutter in your images. Use plenty of white space, fonts and colors that enhance readability. Avoid using beiges, pinks and other colors that those with color blindness cannot see. Highly contrasting colors are always the best choice. Try to avoid using small text on your slides. Infographics can be very helpful to make complex points, but make sure they can be seen and read.
AI tools such as text-to-image and text-to-video offer every opportunity to dazzle your audience. Adobe Firefly is capable of creating a detailed image of every travel destination, activity and sight in the world. Firefly gives you the opportunity to edit the image with numerous variables such as "a flaming, fantasy sunset over the ocean with palm trees and a beautiful sandy beach."
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