Is Your Travel Agency Software Helping You—or Slowing You Down?
Seven logins before breakfast. Multiple supplier portals. A CRM that doesn’t know what happened in the booking system. Marketing tools sitting completely separate from client data. And somewhere in between all of that, a travel advisor is still expected to answer clients quickly, follow up with leads, manage bookings, track commissions, and grow the business. Sound familiar? The travel industry has no shortage of technology. In fact, the bigger problem may be that there is simply too much of it. Modern travel agency software is supposed to make an advisor’s work easier . But when every new problem gets another tool, another subscription, and another login, technology can quietly become part of the problem. A 2025 Sabre survey of 499 agencies found that 91% were operating across four or more booking platforms, while more than half were managing seven or more. That raises an important question: Are travel advisors actually becoming more efficient, or are they spending more time managing ...